6/10/2023 0 Comments Collective efficacyIndividuals’ beliefs in their capabilities to mobilize the motivation, cognitive resources, and courses of action needed to exercise control over given events correspond with the construct of self-efficacy beliefs proposed by Bandura. These messages try to induce in individuals both a belief in their ability to stop the virus with their individual actions and a belief that if people follow the behavioural rules, we will be able to stop the virus together. Furthermore, by being aware of the need to provoke collective action, government messages exalt national social values as “a collective national effort”, creating the perception of unity by asking for trust in others (“We´ll stop it when you trust that we’re going to get through this”). However, partially, the responsibility for slowing down the spread of the virus rests with the sum of individual behaviours, and for this reason, governments proclaim individual responsibility (“If you protect yourself, you protect everyone”) and individual efforts to self-isolate (“Stay at home to stay safe”). This new global situation requires–perhaps more than ever–a collective response that will therefore become a global message for everyone (“Let’s stop this virus together” or “Coronavirus is a weak enemy if we fight it together”). Strict adherence to the rules of social isolation is extremely important from day one to stop the spread of the virus. Weeks later, on March 14, the Spanish government declared a state of alarm throughout the country, while other countries were simultaneously signing up to the regulations to establish isolation enforcement of their entire populations. By then the virus had already spread, with Italy being the first affected European country, and in fact the Italian government had declared a state of emergency on January 31. The world is becoming embroiled in a global threat from the spread of a new coronavirus identified as SARS-CoV-2 after its appearance in Wuhan (China) in December 2019 and its rapid spread to all six continents, leading to the World Health Organization declaring the situation to be a global pandemic on Ma. Additionally, risk information seeking was positively associated with the development of physical distancing behaviour. Results showed a positive association between self- and collective efficacy and both coping behaviours analysed: a protective role of conservation values on normative behaviours and a negative relationship between self-transcendence values and self-interested consumption. Participants answered an online survey about socio-demographic, motivational variables, which included a) risk information seeking, b) confidence in self- and collective efficacy in coping with the pandemic, and c) the four higher-order personal values ‒conservation (security, conformity, and tradition), self-transcendence (universalism and benevolence), openness (self-direction actions and stimulation), and self-improvement (hedonism and power) ‒ and the aforementioned behaviours in coping with Covid-19. A total of 1,324 people participated throughout the country (mean age 28.92 years). This research aims to analyse the relationship between motivational variables associated with physical distancing and self-interested consumption behaviours in the first 10 days of confinement in Spain. In the early days of a pandemic, the adherence to regulations is crucial to be able to block its spread. The appearance of a new coronavirus (Covid-19) and its rapid expansion throughout the world has forced all countries to establish regulations based on social confinement.
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